Google’s World Domination Continues

2010
07.13

Google has acquired ITA Software, the leading search engine for flight info (routes & rates).    When you’re booking a flight, it’s all about the search.  You need to find the right routing, the right time of day, the right airline, the right number of connections, and the right price; not necessarily in that order.  I often check Expedia and Bing to get an idea of what I want to do.  Then I check with the airline directly to make sure there’s not a better option.   I don’t dare book with my primary airline without looking elsewhere, because sometime their price is just nuts.  And I don’t dare book on the 3rd party sites without looking at the carrier directly, because sometimes they don’t show me the routs I’d prefer.

I’ve been fully assimilated by The Borg Google.  In my mind, NOBODY does a better search than Google.  Those folks are AMAZING, so I’m sure they can do a bang-up job with flight searches.  I love Google’s search engine, e-mail, and calendar.  So what could they do?  I’d love to see a search that sorts flights by distance flown, not just travel time.   I have a trip to Asia coming up this week, and there are LOTS of way to get to China.  I’d like to be able to sort flights by total travel time as well as distance.  I mean, if I’m going to be away from home, I’d rather be accruing miles than sitting in a terminal.

2 Responses to “Google’s World Domination Continues”

  1. Anthony says:

    Your assimilation will be complete when you move to Android phones 😉

  2. Ed Selby says:

    Google is also moving rapidly into the rest of the travel search world ready to compete with Expedia, Orbitz, and Travelocity for hotel search and bookings. World domination indeed. They have the best Koolade

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